How to Read Comments on Live Facebook Video

Since its debut in 2016, live streaming video has exploded in popularity. In fact, 82% of people would prefer a live video over reading a social mail service. It offers the opportunity to forge a more accurate and valuable connectedness with audiences.

Information technology'southward no hole-and-corner that livestreaming has taken off in a major way. In fact, the full number of hours watched on major streaming platforms grew 99% from 2019 to 2020. Facebook users have eagerly been taking reward of the popularity of live streaming. Now, 1 in every five videos on Facebook is live.

In this post, we'll walk through:

• How to broadcast on Facebook Live via your mobile device
• How to become alive on Facebook from a desktop
• How to analyze your alive video's performance
• Tips and tricks for getting the near out of the platform

What is Facebook Live?

Facebook Live is a Facebook characteristic used to circulate real-time video to Facebook. Live broadcasters tin can use this content to engage their audition during moments and events that are important to them. Going live provides real-time appointment and can help increase exposure and build relationships with your audience.

Facebook Live is a feature of Facebook that lets users livestream directly to the social network platform. Viewers can react, share, and comment during the stream. A recording of the video is also published to the page or profile so it can be watched again later.

Why are marketers getting then excited about Facebook Alive? Because it's a fun and fairly simple way for them to employ the power of video to communicate their brand stories and build authentic relationships with fans and followers — in real-fourth dimension.

Withal, for such a uncomplicated concept, Facebook Live has a lot of little nuances that marketers will need to learn if they want to become the nigh out of the platform. This guide will help you larn the all-time tricks that tin make a big divergence in how many people see your alive broadcast, how they engage with it, and how it performs.

Facebook Live started as a mobile-merely dissemination characteristic, merely now, Facebook Pages tin circulate from either mobile devices or desktop computers. We'll go over how to circulate from mobile and desktop devices in the sections beneath.

How to Use Facebook Live

Facebook Live videos are public, so viewers can watch on whatever device where they take admission to Facebook but don't need an business relationship. Users can go live on Facebook from a profile, a Page, a group, or an result. Starting a livestream from the app versus a spider web browser will be a little different, check out the instructions for each below.

How to Go Live on Facebook From the Facebook App

Footstep 1: Go to the profile, Page, group, or event where y'all desire to get live.

Stride two: Click What's on your mind? if y'all're on a profile and Create a post if yous're on a page. This should open the post options.

Step 3: Click Live video in the mail options.

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Step 4: Tap where it says Tap to add together a description to add together information about the video.

Pace 5: Use the buttons on the bottom to configure the settings and any features or tools you lot want to utilise during the stream.

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Footstep vi: Tap Start Alive Video when you are ready.

How to Become Alive on Facebook From a Web Browser

Step 1: On your Facebook homepage, yous should see a Live or Live Video pick. If you lot are on a profile, it will exist under What'southward on your mind? If y'all are on anything else, it will be under Create Post. The icon volition look like i of these below.

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Step 2: Cull to simply Go alive or to Create alive video upshot.

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Footstep 3: Then, choose details for your video. These include a offset time, a title and description, who to invite equally a co-host, and diverse audio and video controls.

Stride 4: Click Go Live in the bottom left corner when you are ready.

Facebook Alive Tools

Facebook offers a lot of features for you to further connect with your audience during your broadcast. Utilizing these tools volition help boost date and create the best possible feel for your viewers. You lot can mix and match them to serve your stream in the all-time manner for your business.

• Alive Polls: You can create a live poll beforehand to share when yous become alive. Then, you can see your audience's responses in existent-time during the stream.
• Featured Links: Adding ane or multiple featured links to the stream to promote your website or other sources.
• Live in Stories: These permit you to share your streams directly to Facebook Stories to accomplish more of your audition.
• Live Comment Moderation: Manage the chat that happens in the comments of your livestream. You tin can limit who is immune to comment and how oft with this feature. And, you lot can even choose a specific viewer to as well moderate comments on your behalf.
• Front Row: This feature allows you lot to highlight your superlative fans in a special section of your stream. You tin can give them a special shoutout to show appreciation for them while you're live.
• Badges: These are a measure of how much your fans are engaging with your content. Fans can earn badges by interacting with your content, whether information technology'southward sending "Stars" or tuning in to your Facebook Live videos.
• Donations: Qualified pages in certain locations can add a "Donate" button to their live video. Nonprofits using Facebook'southward payment platform don't have to pay a fee, so they get 100% of the donations.
• Live With: This is a co-broadcasting feature that allows y'all to host your Facebook Live video with multiple guests.
• Alive Shopping: If you have products for sale on Facebook, this feature allows you to add product listings to feature during your livestream.

For more help with going live on Facebook, check out this video! And don't forget that a recording of the livestream is also published to the platform where you went live. Having that content is great because you can download and repurpose it for further use.

How to Analyze Your Live Video's Performance

How to Access Video Analytics on a Facebook Business Page

Step 1: To get started analyzing your Facebook Live broadcasts, head to the Insights tab in the left-hand column of your brand'due south Facebook page:

Step 2: Select the Videos department of your analytics.

Step 3: From there, coil down to the Height Videos section and choose a video from that menu to look into. (Note: We didn't have any videos posted to the page we used in this example. If yous practise have videos, yous'll run into them appear here.)

Now, let'southward swoop into the nitty-gritty.

The performance analytics available for Facebook Live videos are like to those of normal videos on Facebook, with some neat additions.

• For Pre-recorded videos: Facebook lets yous analyze minutes viewed, unique viewers, video views, 10-2nd views, average % completion, and a breakdown of reactions, comments, and shares.
• For Facebook Live videos: Facebook lets yous analyze all the metrics listed higher up, plus peak live viewers, total views, average scout time, people reached, and the demographics of who watched your video.

In addition to all of these static numbers, you can click into each metric to encounter how it changed over time when the video was live. For example, if nosotros click into Peak Alive Viewers, we'll see this interactive graph of video viewers over time:

You can even come across who your typical viewer was during your broadcast, based on their Facebook profile information:

At present that you've got the steps downwards, let's become into some tips and tricks.

The terminal thing you'd desire is to kickoff a live video and then be lost. It'south live, so there are no do-overs or chances to start over. So, prepare yourself or your host as much every bit possible. Outline what the video will entail and follow the rest of the tips below. Likewise, bank check out these great examples of Facebook Live videos from various companies.

There are a lot of little things you can practise to squeeze the most out of your Facebook Live videos.

1. Brush up on Facebook Live best practices.

Marketers take so much opportunity to achieve a wider audience on Facebook Alive, and then it's worth committing to learning how to run a Live finer.

In our detailed Marketer's Guide to Facebook Live, we comprehend essential best practices on how to plan, run, and analyze the results of a business-run Facebook Live. Download the ebook to brush up on these best practices.

2. Test out live video using the "Only me" privacy setting.

If you want to play around with live broadcasting without actually sharing information technology with anyone else, you can alter the privacy setting then you lot're the merely i who tin encounter it — only similar with any other Facebook postal service.

To switch to But me, expect for the privacy settings. Then, yous should come across the options and be able to select Just me from this list below.

3. Space out live videos with other Facebook posts.

The art of the organic reach on Facebook has changed over fourth dimension, but you can still take reward of it. A big way to attain this is to maintain a mixture of regular Facebook posts and Facebook Live videos. The live videos are the major pull, as they tend to garner more appointment. So, spacing them out will maximize the organic reach of all of your posts.

four. Go on reintroducing yourself.

When you lot offset start the video, accept a minute to introduce yourself and what the video's well-nigh. Merely keep in mind that when you first start live streaming, you may accept zero people watching. Even a few seconds in, you could only have a handful of viewers. Equally people find your video on their News Feeds, they'll join in — simply that ways you'll desire to reintroduce yourself a 2nd, third, and even a fourth time to catch people up.

5. Make the video visually engaging.

You take to be visually engaging — non just at the very starting time of your broadcast (although that'll exist important for when folks view the video later), but throughout the video as more than and more than people join in.

The more visually engaging you lot tin can be, the more yous can entice people to stick effectually. That means keeping the camera moving and not just sitting in one place.

Not merely will you go more viewers this way, but you lot'll as well get your circulate ranked college in other people'south News Feeds. Facebook started monitoring signals of video appointment — like turning on the audio, switching to full-screen mode, or enabling high definition — interpreting that as users enjoying the video. As a result, they've tweaked the algorithm so videos that people engage with in these ways will announced higher up on the feed.

six. Arrive spontaneous.

What makes a live video special? The spontaneous, interactive nature of information technology. People love the power to interact, and they love the novelty of viewing someone in a live moment when anything could happen. In many ways, information technology'south the new reality Telly.

These moments are what make live video special, and they're exactly what differentiates it from scripted, edited, or otherwise pre-recorded videos. Cover the platform. Banter is always, always practiced.

7. Don't worry about mistakes or stutters.

Spontaneity works — even if your Facebook Alive doesn't become according to plan.

Let's confront it, nosotros're all human. And when humans and engineering science mix, there tin can sometimes be technical difficulties.

If you're recording a live video, things might get wrong — your equipment could malfunction, yous could lose your train of thought, or you could go photobombed by a random passerby. You can't telephone call "cut" if things happen — you lot take to roll with them and keep filming and talking.

The good news? These things help continue your circulate human and real. If you wobble your phone while filming, laugh and call it out. If you forget what y'all were saying, make a joke. The primal is to go along the circulate like a fun conversation, so if mistakes happen, go on information technology light and keep the lines of communication open with your viewers.

For example, if you lot brand a mistake during your Facebook Alive, ask viewers to write in the comments if they've made the aforementioned fault, too.

8. Encourage viewers to Like and share the video.

One of the master means Facebook'southward algorithm ranks a post is past how many people Similar and share it. The more people who Like and share your live broadcast, the more it'll prove upwardly in people'southward News Feeds.

But when people are watching a video, they may be more distracted from Liking and sharing it than they would a text or photograph post. (That'due south something the folks at Facebook noticed about video content early on, which is why they began monitoring other video date signals besides, similar turning on the book.)

9. Engage with commenters, and mention them past name.

The number of comments on your broadcast is some other fashion to get Facebook to give it a college relevancy score, making it more than likely to prove up on people's News Feeds. So encourage your viewers to annotate, and engage with people who are commenting past answering their questions and calling them out past proper noun. Not only volition information technology get more people to comment, but it's also a fun style to include your viewers in the live experience, which could make them stick around longer.

Plus, your audience will be thrilled to hear y'all mention their name and answer their questions when y'all are live.

10. Take someone else watching and responding to comments from a desktop computer.

When yous're the ane holding the camera for a Facebook Live video, it'south really hard to see the comments popping up on the mobile screen. If the comments are coming in fast, it's especially easy to lose sight of them as they disappear below the fold. Plus, yous're probably occupied by recording and entertaining viewers.

Because of this, information technology's always a good idea to have an boosted person logged into the master account to monitor the comments on a desktop estimator. That way, they can take care of responding then the person recording the video tin can concentrate on creating a great experience.

11. Subtitle your broadcast in the comments section.

Your viewers may be tuning in and out to picket your video during the work mean solar day, or they might simply be watching your video without audio. Either fashion, periodically subtitling the video in the comments department is a great fashion to keep people engaged. This as well allows people who are tuning in late to catch upwardly on what'south going on.

12. Ask viewers to subscribe to Facebook Alive notifications.

In add-on to asking for Likes, shares, and comments, ask viewers to subscribe to live notifications. To do that, all viewers have to do is click the pocket-size, downwards-facing arrow in the acme right-hand corner of the live video postal service, and cull "Plough On Notifications."

You can likewise inquire them to Similar your make on Facebook, which will make it more than likely that they'll exist notified of your adjacent alive broadcast.

13. Broadcast for at least 10 minutes.

As presently equally you begin recording your alive video, you'll start slowly but surely showing up in people's News Feeds. The longer yous broadcast — especially as Likes, comments, and shares start coming in — the more likely people are to discover your video and share it with their friends.

Because timing is such an important factor for date in these live videos, we recommend that you go live for at least ten minutes, although you can stay live for up to 90 minutes for a given video.

fourteen. Say goodbye before ending your video.

Before you lot end your live circulate, be certain to finish with a closing line, like "Thanks for watching" or "I'll be going live once more soon."

15. Add a link to the description later.

Once you've finished the live broadcast, you tin always go back and edit the description, change the privacy settings, or delete the video, just like you would whatever other mail service.

You can add a trackable link to the description in the post, which tin direct future viewers to your live video series page, the site of whatever campaign you're using the video to promote, or somewhere else.

Nosotros hope this has been a helpful guide. We'll go on you posted with any new developments and tips for connecting with your audition in more cool ways.

Use Facebook Alive to Its Total Potential

Social media may have been invented for fun, simply it's grown into an essential business tool. Facebook as a social network is particularly valuable for the ways it lets you connect to an audience, and Facebook Live is a great extension of that. Use it to the benefit of your business as a way to promote your product, build brand sensation, or abound your audience.

Editor'south note: This post was originally published in May 2020 and has been updated for comprehensiveness.

Originally published Dec 31, 2021 7:00:00 AM, updated December 31 2021

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Source: https://blog.hubspot.com/marketing/facebook-live-guide

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